This Corporate Battle Over CNN Reveals The Extent to Which Broken American Media Truly Is.
Late Thursday, amid swirling speculation about the Brown University gunman, the network's Kaitlan Collins took to social media, highlighting the uncertainty and guiding the public to her channel's 9pm newscast.
While it is by no means a perfect news source, her message seemed accurate for a lot of people. It stands as one of the outlets where one can locate reality-based and largely trustworthy reporting – particularly during crises like the one unfolding close to a New Hampshire storage facility.
A Precarious Position Amid a Corporate Tug-of-War
But the news network, now 45 years old, finds itself in a precarious state as two giant media conglomerates compete for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has been drawn into a high-stakes game of business acquisition, instead of as a question of what helps the information-seeking public.
“Here is one more case of the deep structural problems with roots in decades of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The conjecture about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.
“The narrative is crafted as a financial tale with influential figures as the central actors, but there is scant discussion of the societal benefit,” Pickard said.
The Additional Factor: Donald Trump
The CNN scenario is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his primary “fake news” adversary.
Remember the shouts of “CNN sucks!” at the president’s rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now says that CNN needs new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is part of why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to prefer that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
A Future of Continued Turmoil
Significantly, if Netflix wins, CNN and other cable outlets would first be spun off into a independent unit. Such a move could be a relief to many at the network, but it’s hardly a secure position. That structure could set up CNN for a future sale. The cycle continues.
According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should disallow both deals.
“Each proposed deal would be harmful to the country, and both should be challenged by anti-trust authorities,” Wu recently wrote.
The Fundamental Issue and a Potential Solution
No matter the outcome regarding CNN, the larger issue endures.
“What we have now is a very structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard noted. Regulatory choices – dating back to the 1930s and 1940s – helped to build this hyper-commercialized monster, and revised policy decisions can tackle it.
Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is highly improbable now, but that is not to say it will never happen.
Measures that support independent news organizations, aid local journalism, subsidize public media, and prevent the consolidation of media power in too few hands are not only possible – they are vital for a healthy democracy.
Regarding media ownership, bigger isn’t better. And news organizations such as CNN cannot be tools in the most recent merger game.